The low representation of women in the music industry must come to an end. In conjunction with International Women’s Day on March 8th, MTV and VH1 is now launching a number of initiatives that should give female role models within the music industry more space and attention on linear as well as digital platforms.
Looking at statistics, women rank very low, for example, in the 100 most sold albums in the world – simply because they don’t get the same space and visibility as male colleagues. To help change this, MTV together with a number of Female artists, including Danish talent Ida Corr, make video contributions talking about women who inspire them. There are so many great female talents out there and MTV and VH1 celebrating them is just one step towards equality in the music industry. There is still a long way to go, but every small step is one step closer to equality within the music industry!
Last year, gender equality was discussed more than ever within the creative industry much thanks to the #metoo movement. Despite the great attention brought to the subject, there is still a long way to go when you see the representation of female/male among the hitlists. To support the movement, MTV will play music from all female artists on the International Women’s Day and VH1 will follow the example all week long. Throughout the week women role models are highlighted and celebrated.
It is a big challenge for the music industry as a whole, but especially from the perspective of under-represented female artists to make a change. International Women’s Day is the perfect opportunity to shed light on the many talented female artists. MTV and VH1 are also working from a long-term perspective and will continue to focus more on female artists.